Quarterly
Reader Survey: The Results Are In
Between Sept. 1 and Nov. 30, 2006, more than 110,000
Alpha Phis were asked to help determine the future
direction of the Alpha Phi Quarterly by
completing a reader survey. The survey was conducted
via Survey Monkey, and 1,155 people, or 1.05
percent, participated.
Summary
89
percent of respondents were alumnae, with the
largest percentage (24.2 percent) in the 24-30 age
range. The majority of respondents receive the
Quarterly via mail (81.5 percent) and read all
four issues (71.9 percent). Opinions are split
regarding whether respondents would read the
Quarterly if distributed as a newsletter via
e-mail rather than as a magazine delivered via U.S.
mail. The majority (83.3 percent) prefer not to
listen to the Quarterly or other Alpha Phi
news in the form of a podcast.
Based on the Fall 2006 Quarterly, more than
half of respondents agree that current coverage of
topics is adequate, except for coverage of
collegiate chapter news and alumnae chapter news:
collegiate news - 47 percent would like more
coverage while 46 percent feel coverage is adequate;
alumnae news - 45 percent would like more coverage
while 48 percent feel coverage is adequate.
The
majority of respondents rate the magazine's cover
appeal, ease of reading, use of photos and
illustrations and overall impression as either
excellent or good. Half say their favorite aspect
about the Quarterly is its continued
connection to Alpha Phi, and half say their least
favorite aspect is too much Fraternity business.
95.8 percent say the magazine helps them feel
connected to the Fraternity. 90.3 percent say the
Quarterly represents their vision of/for Alpha
Phi. 96.7 percent agree the magazine promotes Alpha
Phi in a positive manner.
Questions relating to considerations for future
issues included: Quarterly cover - the
majority of respondents (84.2 percent) prefer to see
Alpha Phis on the cover versus non-Alpha Phis, and
just over half prefer photography or illustrations
that best represent the theme of the issue. Opinions
were largely split when asked what magazines
respondents would like the Quarterly
patterned after in design, writing style or content
ideas.
Respondents provided suggestions for future article
ideas (373 responses), content changes (251
responses) and alumnae or collegians to profile (141
responses).
Thank you to those who completed the survey! For
detailed results, please e-mail
quarterly@alphaphi.org.
